Google Starts Testing Mobile App Ads In The Google Play Store

The mobile platform is has been proven to be a lucrative and rewarding advertising space for many businesses over the last few years. In recognition of this trend, Google recently announced the launch of an innovative pilot program allowing mobile app development companies to advertise their own apps from right inside the Google Play Store. …

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User preferences are evolving…rapidly. Is your website ready? – Part 1

Right from theatre sized displays to 3.5 inch mobile screen, users can access your website and its content on any size of the screen. Imagine the debacle if your static website doesn’t provide a consistent experience to users on every device screen, it will not be a very favorable proposition from a business generation point …

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