The client had a very clear brief for our team – to build a site that expand its coverage for both traditional computers as well as the fast growing mobile segment. Its marketing campaign involved customer acquisition objectives from both the channels, in order to meet its aggressive growth targets. Since the client had a special requirement for having a mobile specific website to target the highly influential mobile audience of US and Canada, we had to circumvent the responsive website approach. As an alternative, we suggested the design and development of two separate websites – one for desktop and one for mobile.
The tasks consisted of